While offering good quality photos that represent your products are indeed important, how you market with the written word is just as important. It doesn't matter if it's your written advertisement, your blog post or your website. What people read is what stirs them to action.
For me, I've discovered that while I can sometimes be a little comic in my writing as well as keeping it "conversational", I don't know that I'm all that good at copywriting in general. Therefore, I realized that what I don't do well, it's best to pay someone else that does do it well to do it. (A lot of do's I almost got myself confused).
